...THE WRITER(s)

The blog is run and founded by two friends, Didi and Reggie.

DIDI (they/them):

 I was raised between Italy and Poland, with scandinavian, polish, jewish, and italian roots. 

I developed a passion for raw materials and their cultivation during high school, allowing me to gain introductory and amateurial experience in the field and work within the essential oils market in the summertime as an assistant in the production of lavanda officinalis and lavandin in North Italy.                          

In my everyday life, I am a training scholar in sociology of religion based between Cambridge and London. About two years ago, I found the courage to take perfumery seriously enough to pursue academic training in sociology of olfaction and constructive sensory theology. 

Other interests include architecture (particularly European brutalism, Organic Architecture, South American modernist architecture...) , music (from classic to avant-garde hyperpop/ electronic), underground and counter-cultural movements, and experimental cinema.

REGGIE (he/him):

I am the bad and not-so ethical consumer of the two.                                             

Coming from a privileged background allowed me to build over time a pretty nice fragrance collection for a newly graduated student, and to experience closely the British fragrance industry as a consumer- helping me to come to the conclusion that I am more than happy with not being involved with the commercial and business-driven side of fragrance.    

 I like to see myself more as a collector rather than just a consumer, appreciate the beauty of scents and create new, intimate meanings with fragrances without being too much aware of the behind the scenes. I find a lot of beautitude in maintaining conscious ignorance and resistance towards the corporate business-driven industry, and with time have estranged myself from consuming a lot of the scents and brands I used to passionately defend and promote within my social network.

 If on one side Didi - the woke scholar of the two as I like to joke-, taught me about social issues around ''sensory consumption'', in my favor I can say that having a strong base in chemistry helps during our amateurial fragrance evaluations. I shy away from  words and the metaverse, and prefer to maintain epistolary contact with our friends in the fragrance community, leaving the social media and most of the blog communication work to Didi.

If she's the "fresh-marine" scent enthusiast of the two, I am the cis-man proudly loving tuberose, vanilla and white florals, not embarassed to overspray and layer my beloved jasmine scents with the sharpness of orange blossom!